This post is part of the 📖 300 Email Marketing Tips series.
Today, I will continue my reading where I left off yesterday. I am reading a section of WRITING THOSE SCARY SEQUENCE EMAILS from the first chapter of the brand new book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..
Yesterday, we read about TIPS TO CREATE A BRAND-BOOSTING WELCOME EMAIL.
WRITING THOSE SCARY SEQUENCE EMAILS
An email sequence is there to nudge subscribers toward this very end goal that you’ve set.
To nudge subscribers you have to do the following things:
- Make your audience aware that they have a problem that needs to be solved
- Get them to view you as an expert and trust you with the subject
- Get them to understand the solution and benefits of solving the problem
- Remove objections they have about the offer
- Build anticipation for your upcoming offer
When you do all of these, and you pitch your offer at the end, you are more likely to bag a sale or get your subscriber taking action on that end goal that you’ve set than someone who doesn’t think through their email sequence strategically.
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A subscriber is likely to fall into one of the below categories:
- Problem Unaware
- Problem aware
- Solution Unaware
- Solution aware
- Most Aware
Your email sequence needs to bring attention to the problem, instil a desire for the solution, and remove your subscribers’ objections. If subscribers are not convinced that they have a problem that needs solving—if they have objections that your offer won’t work for them—then they are unlikely to take action.
Every single email in a sequence is a little milestone marker and has to inch them forward.
- If you have existing products and services, does each one have a subscriber pathway?
- Take a look at your email sequence and individual emails. With this content, are subscribers ready to take action on your sequence end goal (the one you determined at the start)
Make sure you do these following things in your email sequence:
Have you asked for micro-commitments from your audience? (Got them to reply to your emails, got them to sign up for something, or got them to raise their hands and say they’re interested?)
Is your call to action clear at the end of your sequence? Do subscribers know without a doubt what they’re supposed to do?
Does your email sequence remove objections and false beliefs that subscribers may have?
- Your emails should help connect the dots with what you’re trying to help them (your subscribers) achieve.
Author(s): Meera Kothand
Part 10 of 18 in the 📖 300 Email Marketing Tips book series.