This post is part of the 📖 300 Email Marketing Tips series.
Today, I will continue my reading where I left off yesterday. I am reading a section of TIPS TO FILL YOUR EMAIL EDITORIAL CALENDAR from the first chapter of the brand new book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..
Yesterday, we read about WRITING THOSE SCARY SEQUENCE EMAILS.
TIPS TO FILL YOUR EMAIL EDITORIAL CALENDAR
The biggest complaint:
What should I send? I don’t have enough original content on top of blog posts.
This is why you need an email editorial calendar. Just as you would have an editorial calendar for your blog content, you should have one for your email marketing content.
3 WAYS TO PLAN YOUR EMAIL CONTENT
- Plan your email content around offers and promotions in your marketing calendar
- Create monthly themes (for beginners who have no offers)
- Set goals
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
YOUR SEQUENCE IS NOT THE ONLY TYPE OF EMAIL YOU SEND
There are two main email types or vehicles—
The type of content in both is inherently different.
Email broadcasts are used for
- Time-sensitive content
- Live launches or promotional emails
Email sequences are used for
- Evergreen launches or funnels
- Nurture emails after sign-up to email list
Both have a place in your marketing system.
Keep new subscribers who are going through your welcome email series or nurture sequence out of your promotional emails. Imagine being just a day old on someone’s email list and being bombarded with launch content on an offer you know nothing about. Nothing makes a subscriber hit unsubscribe faster than being in a situation like that.
Always have an identification or tagging system to know which subscribers have completed a sequence and which are actively going through a sequence.
Ensure that subscribers do not receive the same welcome email and sequence twice. This could happen if they sign up for another free resource on your site that is linked to the same email sequence.
- Which dates are important for your business?
- Do you have an email strategy around your key business dates?
- The sooner you tie your email list into your marketing plan, the easier it is to come up with content ideas.
There are two types of emails you can send to your subscribers (Broadcasts and Sequence). You can use both in your business to market your client base.
Identify the most critical dates in your business and add them to your email calendar with appropriate email nurture sequence in place.
Author(s): Meera Kothand
Part 11 of 18 in the 📖 300 Email Marketing Tips book series.