This post is part of the 📖 300 Email Marketing Tips series.

Today, I will continue my reading where I left off yesterday. I am reading a section of TIPS TO MONETIZE YOUR EMAIL LIST from the first chapter of the brand new book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..

Info! 💬
By reading this book 300 Email Marketing Tips, you will understand what branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list. 7 things your welcome email must do (but probably doesn’t!). Why your lead magnet has to address two critical points. 3 ways to plan your email editorial calendar. You will get answers to these questions and more.


Section 7


The simplest way to monetize your email list immediately is to employ a tripwire strategy.

A tripwire is a low-ticket product usually offered as soon as someone signs up to your email list.

Tripwires are usually e-books, mini-guides, videos, audio files, templates, cheat sheets or reports.

Your product should preferably be under $50.

I’ve seen tripwires at various price points from $7, $17, $29, and $39.

There are 5 (+1) aspects of a tripwire strategy:

  1. A simple product
  2. A simple sales page
  3. A pathway
  4. Urgency—an evergreen timer
  5. File delivery + payment processor
  6. Retargeting ad This is an optional step. It helps to maximize your sales but is not a must if you don’t have a budget for ads


Where are you missing out on opportunities to make more sales from your email list?

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

  • Regarding your tripwire, though the price is low, the product should be high in value.
300 Email Marketing Tips

Author(s): Meera Kothand

Short Blurb: Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor … Read more
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Part 12 of 18 in the 📖 300 Email Marketing Tips book series.

Series Start | 300 Email Marketing Tips - Day 11 | 300 Email Marketing Tips - Day 13

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌