This post is part of the 📖 300 Email Marketing Tips series.


Today, I will continue my reading where I left off yesterday. I am reading a section of TIPS TO MEASURE YOUR EMAIL PERFORMANCE from the book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..

Info! 💬
By reading this book 300 Email Marketing Tips, you will understand what branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list. 7 things your welcome email must do (but probably doesn’t!). Why your lead magnet has to address two critical points. 3 ways to plan your email editorial calendar. You will get answers to these questions and more.


Yesterday, we read about TIPS TO MONETIZE YOUR EMAIL LIST.

Section 8

TIPS TO MEASURE YOUR EMAIL PERFORMANCE

The most common email metrics are open and click-through rates.

An open rate is the percentage of people who opened your email from the total that received it.

Email Open-rate

According to a HubSpot study, analyzing more than twenty-five million emails across twenty-eight industries, the average open rate was found to be 32% with Marketing and Advertising companies having the lowest email open rates and Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate having the highest open rates.

According to a Mailchimp Email Marketing Benchmarks study of its customers, the average open rate was 20.81%.

For the fact, I know the highest email open rate goes to ConvertKit, an email marketing company which is ridiculously good, which I honestly recommend.

If you have a good open rate, it usually means

a) your subject lines resonate with your audience,

b) your audience is familiar with your name and brand, and

c) they associate your brand name with emotion or value.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Email Click-through Rate

Your click-through rate is the percentage of people who clicked on a link in your email from the total number of people who opened it.

The click-through rate reveals how people are responding to the content of your email—if they find your content relevant enough to click through for more.

The same Mailchimp Email Marketing Benchmarks study saw average click-through rates of 2.43%.

Note: Your subject line sells the open while your email content sells the click. Don’t confuse one for the other.

Key Takeaways

  • Email Marketing Benchmarks study of its customers, the average open rate was 20.81%.

  • Email Marketing Benchmarks study saw average click-through rates of 2.43%.

Summary

  • Engagement is a good sign but don’t let that lull you into a false sense of security. These are important questions you need to ask yourself. Do they take action? Do they click through on your emails? Or do they just open them? Are you increasingly getting more sales as your list grows?
300 Email Marketing Tips

Author(s): Meera Kothand

Short Blurb: Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor … Read more
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Part 13 of 18 in the 📖 300 Email Marketing Tips book series.

Series Start | 300 Email Marketing Tips - Day 12 | 300 Email Marketing Tips - Day 14



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