This post is part of the πŸ“– 300 Email Marketing Tips series.

Today, I will continue my reading where I left off yesterday. I am reading a sub-section CLEAN YOUR LIST from TIPS TO MEASURE YOUR EMAIL PERFORMANCE section from the book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..

Info! πŸ’¬
By reading this book 300 Email Marketing Tips, you will understand what branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list. 7 things your welcome email must do (but probably doesn’t!). Why your lead magnet has to address two critical points. 3 ways to plan your email editorial calendar. You will get answers to these questions and more.


Section 8


Did you know that an email list decays by about 22.5% every year?

If you have been growing your list for some time, you will need to clean your list, i.e., get rid of subscribers who have not opened or engaged with your emails in a three- to six-month period.

You will get a clearer picture of your stats as well as what your subscribers resonate with. You also don’t want to keep paying for those unengaged subscribers on your list.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧


Step 1: Identify cold subscribers

Step 2: Run a re-engagement campaign


The lower your opens and clicks, the lower your sender score or sender reputation.

Each of the email delivery providers gives you a sender score. The lower it is, the higher the chances of your emails being placed in the promotions or junk folder.

This hurts the placement of your email in the inbox, even for people who may be opening your emails.


  • When did you last do a list clean?

  • Pick a date and schedule your next list clean.

  • What type of emails get you the most engagement from your email list?

  • What type of subject lines get you the most opens from your email list?

That’s it for today. We finished Section 8 and moving to Section 9 tomorrow. Tune in tomorrow to see what I read and write from the “TIPS TO WRITE EMAILS THAT GET CLICKS AND OPENS”.

Good book, so don’t forget to buy using the link below.

Key Takeaways

  • The lower your opens and clicks, the lower your sender score or sender reputation.

  • A re-engagement campaign helps to determine the accuracy of your cold subscriber list.


  • Your list is as clean as your cleaning process. The more you keep tabs with your list, the cleaner it will be, and the engagement improves.
300 Email Marketing Tips

Author(s): Meera Kothand

Short Blurb: Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor … Read more
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Part 14 of 18 in the πŸ“– 300 Email Marketing Tips book series.

Series Start | 300 Email Marketing Tips - Day 13 | 300 Email Marketing Tips - Day 15

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book πŸ“– to review or grab a beer 🍺 Super duper thanks πŸ™Œ