This post is part of the 📖 300 Email Marketing Tips series.
Today, I will continue my reading where I left off yesterday. I am reading a section of TIPS TO CREATE A COMPELLING LEAD MAGNET from the first chapter of the brand new book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..
Yesterday, we read about TIPS TO BRAND YOUR EMAIL LIST.
TIPS TO CREATE A COMPELLING LEAD MAGNET
A lead magnet is essentially a piece of content that you give a reader for free in exchange for their email address.
BUILDING A LIST OF BUYERS VERSUS FREEBIE HOARDERS
Your lead magnet has to tie in with your business strategy and offers. This makes the difference between building an email list of freebie hoarders or buyers.
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7 ELEMENTS OF A HIGH CONVERTING LEAD MAGNET THAT GROWS YOUR BUSINESS
- It’s easily Consumable
- It provides a quick win
- It’s highly specific
- It leads your audience through a change
- It talks about one idea
- It addresses a problem they are already aware of
- It leads to an existing/Future product or service
Your lead magnet has to tie in with your business strategy and offers.
A lead magnet sits at the top of your sales funnel and guides your subscribers to your paid offers. It should not be a disjunct item but rather gel with your offers and content.
Author(s): Meera Kothand
Part 5 of 17 in the 📖 300 Email Marketing Tips book series.