This post is part of the 📖 300 Email Marketing Tips series.
Today, I will continue my reading where I left off yesterday. I am reading a section of **** from the first chapter of the brand new book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..
Yesterday, we read about MAKE SHARING YOUR POSTS RIDICULOUSLY EASY.
TIPS TO CREATE A BRAND-BOOSTING WELCOME EMAIL
Welcome emails have the highest open rates among all emails14 with the average available rate for welcome emails being 50%.
But welcome emails don’t do a brand any justice largely because of the following seven reasons.
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7 THINGS YOUR WELCOME EMAIL MUST DO (BUT PROBABLY DOESN’T!)
- Your welcome email sounds completely different from your other content.
- Your welcome email doesn’t state why you are the best person to help them.
- Your welcome email does not hint at an invitation to converse with you
- Your welcome email promises you won’t send too many emails
- Your welcome email sounds like a goodbye
- Your welcome email does not tease and intrigue
- Your welcome email has too many asks
Have a look at your welcome email now Have you included the following?
- Explained who you are and what you do
- Explained why you are the best person to learn from
- Described what they can expect from you
- Asked them to follow you on 1–2 social media platforms
- Opened a curiosity loop (in the P.S.) about what your next email will be about
- Asked a specific question and encouraged a reply
That’s it for today and tomorrow. I will read a new section TIPS TO NURTURE NEW SUBSCRIBERS ON AUTO WITH A WELCOME EMAIL SERIES/NURTURE SEQUENCE.
To educate your readers you don’t have to be an authority, you just need to be two steps ahead of your reader or ideal customer.
Ask your reader/subscriber “What are you struggling with?”
When you ask a question like “What are you struggling with?” then you are opening a conversation loop, you invite feedback and are able to peek directly into what your subscriber needs. This gives you insight into the content and products you possibly can offer.
Author(s): Meera Kothand
Part 8 of 17 in the 📖 300 Email Marketing Tips book series.