This post is part of the 📖 300 Email Marketing Tips series.
Today, I will continue my reading where I left off yesterday. I am reading a section of TIPS TO NURTURE NEW SUBSCRIBERS ON AUTO WITH A WELCOME EMAIL SERIES/NURTURE SEQUENCE from the first chapter of the brand new book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But I’m not an Expert and Your First 100..
Yesterday, we read about TIPS TO CREATE A BRAND-BOOSTING WELCOME EMAIL.
TIPS TO NURTURE NEW SUBSCRIBERS ON AUTO WITH A WELCOME EMAIL SERIES/NURTURE SEQUENCE
A welcome email series is nothing but an email sequence that’s sent on auto based on a frequency and order that you predetermine.
WHAT GOES INTO A WELCOME EMAIL SERIES/NURTURE SEQUENCE?
The pathway you set, though, should be steered by relevancy.
Potential subscribers come in contact with your brand via various channels or touchpoints.
Here are just a few possibilities:
- Facebook groups
- Guest post bio
- Roundup post through another blog
- Live streaming link
- Mention via another blog
- Subscribe page on social media
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CHOOSING THE PATHWAY
What if you’re just getting started?
Point them to existing pieces of content that give a glimpse into what you believe in.
You can also share your personal story.
By the end of the welcome email series, you will have created a solid foundation and impression of your work and delivered as much value as you possibly can.
Over time, as your business models and offers become clearer and more refined, your email sequences can become increasingly targeted with clear end goals.
WRITING THOSE SCARY SEQUENCE EMAILS
To nudge subscribers is to * Make your audience aware that they have a problem that needs to be solved * Get them to view you as an expert and trust you with the subject * Get them to understand the solution and benefits of solving the problem * Remove objections they have about the offer * Build anticipation for your upcoming offer
Every subscriber is taken care of no matter how they come into your system —whether it’s through a different opt-in offer or a different link.
It takes some time to set up these WELCOME EMAIL SERIES emails (also people call them NURTURE SEQUENCE), but once you do, your nurture sequence is a tool that’s going to help you nurture your list on auto.
- When you are starting just setup a plain email sequence until your business models and offers become clearer and more refined, then you come back and reread this book to make different sequences for different models or offers.
Author(s): Meera Kothand
Part 9 of 18 in the 📖 300 Email Marketing Tips book series.