This post is part of the 📖 Building A Storybrand series.


Today I am reading a new book Building a StoryBrand written by Author, Donald Miller.

Info! 💬
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media


Introduction

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

What follows is a seven-part framework that will change the way you talk about your business and perhaps the way you do business.

To get the most out of this book, Author Dan Miller encourages you to do three things:

  1. Read the book and understand the SB7 Framework.
  2. Filter your message through the Framework.
  3. Clarify your message, so more customers listen.

Section 1

Why Most Marketing Is A Money Pit

Chapter 1

The Key To Being Seen, Heard, And Understood

The problem always not about the product; the problem was the way we talked about the product?

That’s it for today. We will read the remaining sections tomorrow and may well start with a new section “Why So Many Businesses Fail”. See you tomorrow.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

  • The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen.

Summary

Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten.


Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified … Read more
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Part 1 of 11 in the 📖 Building A Storybrand book series.

Building A Storybrand - Day 2



Amazon Associates Disclaimer! 💬
As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌