This post is part of the 📖 Building A Storybrand series.
Today I am reading a new book Building a StoryBrand written by Author, Donald Miller.
Introduction
Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
What follows is a seven-part framework that will change the way you talk about your business and perhaps the way you do business.
To get the most out of this book, Author Dan Miller encourages you to do three things:
- Read the book and understand the SB7 Framework.
- Filter your message through the Framework.
- Clarify your message, so more customers listen.
Section 1
Why Most Marketing Is A Money Pit
Chapter 1
The Key To Being Seen, Heard, And Understood
The problem always not about the product; the problem was the way we talked about the product?
That’s it for today. We will read the remaining sections tomorrow and may well start with a new section “Why So Many Businesses Fail”. See you tomorrow.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible
Don't Read. Just 🎧Key Takeaways
- The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen.
Summary
Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten.
Author(s): Donald Miller
Part 1 of 34 in the 📖 Building A Storybrand book series.