This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new section A CHARACTER from the BUILDING YOUR STORYBRAND chapter of the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read a section A CHARACTER from The Simple SB7 Framework chapter.
WHAT’S THE STORY QUESTION FOR YOUR CUSTOMER?
Define a desire for your customer, and the story you’re inviting customers into will have a powerful hook.
Remember, customers want to know where you can take them. Unless you identify something they want, it’s doubtful they will listen.
CLARIFY YOUR MESSAGE SO CUSTOMERS LISTEN
At this point, they’re interested in you and what you offer. But what can we do to entice them even further into a story? Let’s move on to part 2 and find out!
That’s it for today and I will read the next chapter tomorrow.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Author(s): Donald Miller
Part 12 of 34 in the 📖 Building A Storybrand book series.