This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new chapter HAS A PROBLEM from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read a section A CHARACTER from The Simple SB7 Framework chapter.
The Three Levels of Conflict
The three levels of problems heroes (and customers) face are
- External Problems
- Internal Problems
- Philosophical Problems
In a story, a villain initiates an external problem that causes the character to experience an internal frustration that is, quite simply, philosophically wrong.
In literature, a villain’s job is to wreak havoc on the hero, to place barriers between them and their desperate desire for stability.
But what does the existence of an external problem in a story have to do with branding? Well, most of us are in the business of solving external problems.
Brainstorming what external problems you solve will be the easiest part of creating your StoryBrand BrandScript.
Companies tend to sell solutions to external problems, but people buy solutions to internal problems.
In almost every story, the hero struggles with the same question: Do I have what it takes?
What stories teach us is that people’s internal desire to resolve frustration is a greater motivator than their desire to solve an external problem.
All brands concentrate on solving external problems whereas they need to address the internal problem too.
We will discuss the final problem PHILOSOPHICAL PROBLEMS tomorrow. See you soon.
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If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 14 of 34 in the 📖 Building A Storybrand book series.