This post is part of the πŸ“– Building A Storybrand series.

Today, I am reading a new chapter HAS A PROBLEM from the book Building a StoryBrand written by Author, Donald Miller.

Info! πŸ’¬
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media

Yesterday, I read a section A CHARACTER from The Simple SB7 Framework chapter.


The Three Levels of Conflict

The three levels of problems heroes (and customers) face are

  1. External Problems
  2. Internal Problems
  3. Philosophical Problems

In a story, a villain initiates an external problem that causes the character to experience an internal frustration that is, quite simply, philosophically wrong.


In literature, a villain’s job is to wreak havoc on the hero, to place barriers between them and their desperate desire for stability.

But what does the existence of an external problem in a story have to do with branding? Well, most of us are in the business of solving external problems.

Brainstorming what external problems you solve will be the easiest part of creating your StoryBrand BrandScript.


Companies tend to sell solutions to external problems, but people buy solutions to internal problems.

In almost every story, the hero struggles with the same question: Do I have what it takes?

What stories teach us is that people’s internal desire to resolve frustration is a greater motivator than their desire to solve an external problem.

All brands concentrate on solving external problems whereas they need to address the internal problem too.

We will discuss the final problem PHILOSOPHICAL PROBLEMS tomorrow. See you soon.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.

Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified … Read more
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Part 14 of 34 in the πŸ“– Building A Storybrand book series.

Series Start | Building A Storybrand - Day 13 | Building A Storybrand - Day 15

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book πŸ“– to review or grab a beer 🍺 Super duper thanks πŸ™Œ