This post is part of the ๐Ÿ“– Building A Storybrand series.

Today, I am reading some new sections from chapter And Meets A Guide from the book Building a StoryBrand written by Author, Donald Miller.

Info! ๐Ÿ’ฌ
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media

Yesterday, I read HAS A PROBLEM section from The Simple SB7 Framework chapter.

Chapter 6


StoryBrand Principle Three: Customers arenโ€™t looking for another hero; theyโ€™re looking for a guide.


Just like in stories, human beings wake up every morning self-identifying as a hero. They are troubled by internal, external, and philosophical conflicts, and they know they canโ€™t solve these problems on their own.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just ๐ŸŽง

The Fatal Mistake

Always position your customer as the hero and your brand as the guide. Always. If you donโ€™t, you will die.

The Story Is Not About Us

In business, in politics, and even in your own family. People are looking for a guide to help them, not another hero.

Those who realize the epic story of life is not about them but actually about the people around them somehow win in the end.

Key Takeaways

  • Every human being is on a transformational journey.
  • A brand that positions itself as the hero is destined to lose.


The day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.

I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.

Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified โ€ฆ Read more
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Part 16 of 34 in the ๐Ÿ“– Building A Storybrand book series.

Series Start | Building A Storybrand - Day 15 | Building A Storybrand - Day 17

Amazon Associates Disclaimer! ๐Ÿ’ฌ
As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book ๐Ÿ“– to review or grab a beer ๐Ÿบ Super duper thanks ๐Ÿ™Œ