This post is part of the 📖 Building A Storybrand series.
Today, I am reading some new sections from chapter And Meets A Guide from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read HAS A PROBLEM section from The Simple SB7 Framework chapter.
AND MEETS A GUIDE
StoryBrand Principle Three: Customers aren’t looking for another hero; they’re looking for a guide.
EVERY HERO IS LOOKING FOR A GUIDE
Just like in stories, human beings wake up every morning self-identifying as a hero. They are troubled by internal, external, and philosophical conflicts, and they know they can’t solve these problems on their own.
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The Fatal Mistake
Always position your customer as the hero and your brand as the guide. Always. If you don’t, you will die.
The Story Is Not About Us
In business, in politics, and even in your own family. People are looking for a guide to help them, not another hero.
Those who realize the epic story of life is not about them but actually about the people around them somehow win in the end.
- Every human being is on a transformational journey.
- A brand that positions itself as the hero is destined to lose.
The day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 16 of 34 in the 📖 Building A Storybrand book series.