This post is part of the ๐Ÿ“– Building A Storybrand series.

Today, I am reading some new sections from chapter And Meets A Guide from the book Building a StoryBrand written by Author, Donald Miller.

Info! ๐Ÿ’ฌ
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media

Yesterday, I read HAS A PROBLEM section from The Simple SB7 Framework chapter.


The two things a brand must communicate to position themselves as the guide are

  • Empathy
  • Authority

The guide must have this precise one-two punch of empathy and authority to move the hero and the story along.

These are the characteristics the hero is looking for, and when she senses them, she knows sheโ€™s found her guide.

Express Empathy

When we empathize with our customersโ€™ dilemma, we create a bond of trust. People trust those who understand them, and they trust brands that understand them too.

Oprah Winfrey, an undeniably successful guide to millions, once explained the three things every human being wants most are to be seen, heard, and understood. This is the essence of empathy.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just ๐ŸŽง

Action for you (Reader):

Scan your marketing material and make sure youโ€™ve told your customers that you care. Customers wonโ€™t know you care until you tell them.


Empathy is more than just sentimental slogans, though. Real empathy means letting customers know we see them as we see ourselves.

Commonality, whether taste in music or shared values, is a powerful marketing tool.

Key Takeaways

  • Customers look for brands they have something in common.


Express the empathy and show the authority and your customers will love you.

I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.

Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified โ€ฆ Read more
Buy from Amazon

Part 17 of 34 in the ๐Ÿ“– Building A Storybrand book series.

Series Start | Building A Storybrand - Day 16 | Building A Storybrand - Day 18

Amazon Associates Disclaimer! ๐Ÿ’ฌ
As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book ๐Ÿ“– to review or grab a beer ๐Ÿบ Super duper thanks ๐Ÿ™Œ