This post is part of the 📖 Building A Storybrand series.
Today, I am reading some sections from chapter And Meets A Guide from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read Demonstrate Authority section from And Meets A Guide chapter.
HOW TO MAKE A GREAT FIRST IMPRESSION
When people meet your brand, it’s as though they are meeting a person. They’re wondering if the two of you will get along, whether you can help them live a better life, whether they want to associate their identity with your brand, and ultimately whether they can trust you.
People subconsciously ask when meeting someone new:
- Can I trust this person?
- Can I respect this person?
Once we express empathy and demonstrate authority, we can position our brand as the guide our customer has been looking for.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
CLARIFY YOUR MESSAGE SO CUSTOMERS LISTEN
Action items for you:
Either alone or with a team, brainstorm empathetic statements you can make so your customers know you care about their internal problem.
Brainstorm the many ways you can demonstrate competence and authority by exploring potential testimonials, statistics that demonstrate competence, awards you’ve won, or logos from other businesses you’ve helped succeed.
When we express empathy, we help our customers answer Cuddy’s first question, “Can I trust this person?”
The same two characteristics (trust, respect) that help us make a great first impression with people at a cocktail party also work to help our brand make a great first impression with potential customers.
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 19 of 34 in the 📖 Building A Storybrand book series.