This post is part of the 📖 Building A Storybrand series.

Today, I am reading some sections from chapter THE AGREEMENT PLAN from the book Building a StoryBrand written by Author, Donald Miller.

Info! 💬
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media

Yesterday, I read WHO GIVES THEM A PLAN section from And Meets A Guide chapter.

Chapter 7


If process plans are about alleviating confusion, agreement plans are about alleviating fears.

An agreement plan is best understood as a list of agreements you make with your customers to help them overcome their fear of doing business with you.


Give a name to your plan like this:

“easy installation plan”


“customer satisfaction agreement”

or even

“our quality guarantee.”

It depends on your type of business, of course.

Now that you’ve given your customer a plan, they will be much more likely to do business with you. You’ve lifted the fog, made things clear, set stones in the creek, and they are ready to continue the journey.

And yet before they’ll commit, they will need one more thing from you. They will require you to call them to action.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧


Action plan for you

Either alone or with a team, brainstorm the simple steps a customer would need to take to do business with you (either a pre- or post-purchase process plan or a combination of both).

What fears do your customers have related to your industry? What agreements could you make with them that would alleviate those fears?

Give a name to your plan.

That’s it for today. We finished chapter 7, and we will read chapter 8, which is “AND CALLS THEM TO ACTION” tomorrow.

I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.

Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified … Read more
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Part 21 of 34 in the 📖 Building A Storybrand book series.

Series Start | Building A Storybrand - Day 20 | Building A Storybrand - Day 22

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌