This post is part of the 📖 Building A Storybrand series.
Today, I am reading some sections from chapter THE AGREEMENT PLAN from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read WHO GIVES THEM A PLAN section from And Meets A Guide chapter.
THE AGREEMENT PLAN
If process plans are about alleviating confusion, agreement plans are about alleviating fears.
An agreement plan is best understood as a list of agreements you make with your customers to help them overcome their fear of doing business with you.
WHAT’S THE PLAN CALLED?
Give a name to your plan like this:
“easy installation plan”
“customer satisfaction agreement”
“our quality guarantee.”
It depends on your type of business, of course.
Now that you’ve given your customer a plan, they will be much more likely to do business with you. You’ve lifted the fog, made things clear, set stones in the creek, and they are ready to continue the journey.
And yet before they’ll commit, they will need one more thing from you. They will require you to call them to action.
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CLARIFY YOUR MESSAGE SO CUSTOMERS LISTEN
Action plan for you
Either alone or with a team, brainstorm the simple steps a customer would need to take to do business with you (either a pre- or post-purchase process plan or a combination of both).
What fears do your customers have related to your industry? What agreements could you make with them that would alleviate those fears?
Give a name to your plan.
That’s it for today. We finished chapter 7, and we will read chapter 8, which is “AND CALLS THEM TO ACTION” tomorrow.
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 21 of 34 in the 📖 Building A Storybrand book series.