This post is part of the 📖 Building A Storybrand series.
Today, I am reading new section from a brand new chapter AND CALLS THEM TO ACTION from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read THE AGREEMENT PLAN section from And Meets A Guide chapter.
AND CALLS THEM TO ACTION
StoryBrand Principle Five: Customers do not take action unless they are challenged to take action.
At this point in our customers’ story, they are excited.
We’ve defined a desire, identified their challenges, empathized with their feelings, established our competency in helping them, and given them a plan.
But they need us to do one more thing: they need us to call them to action.
ASK THEM TO PLACE AN ORDER
Bodies at rest tend to stay at rest, and so do customers. Heroes need to be challenged by outside forces.
If our calls to action are soft, they will not be noticed.
The Power of the “Buy Now” Button
Most people think they’re overselling when, in truth, their calls to action fall softer than a whisper.
They can’t read our minds, and they don’t know what we want, even if it seems obvious. We have to invite customers to take a journey with us or they won’t.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Do You Believe in Your Product?
When we try to sell passively, we communicate a lack of belief in our product. When we don’t ask clearly for sale, the customer senses weakness.
Customers are looking for brands that have solutions to their problems.
Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.
If our calls to action are soft, they will not be noticed. Make your buy button clear and ask for a sale.
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 22 of 34 in the 📖 Building A Storybrand book series.