This post is part of the 📖 Building A Storybrand series.
Today, I am reading a section Fear Is Salt in the Recipe from the chapter THAT HELPS THEM AVOID FAILURE from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read THAT HELPS THEM AVOID FAILURE section from And Meets A Guide chapter.
CHAPTER 9 continuation…
Fear Is Salt in the Recipe
We have to communicate something from the failure category, but too many warnings about imminent doom will turn customers off.
Messages containing moderate amounts of fear-rousing content are most effective in producing attitudinal and/or behaviour change.
WHAT ARE YOU HELPING YOUR CUSTOMER AVOID?
What negative consequences are you helping customers avoid? Could customers lose money?
First, though, let’s warn customers about the consequences of not doing business with you.
CLARIFY YOUR MESSAGE SO CUSTOMERS LISTEN
Brainstorm the negative consequences you are helping your customers avoid. •Write down at least three of those consequences on your StoryBrand BrandScript.
That’s it for today. Tomorrow, I am reading a brand new chapter AND ENDS IN A SUCCESS
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 25 of 34 in the 📖 Building A Storybrand book series.