This post is part of the πŸ“– Building A Storybrand series.

Today, I am reading a section Fear Is Salt in the Recipe from the chapter THAT HELPS THEM AVOID FAILURE from the book Building a StoryBrand written by Author, Donald Miller.

Info! πŸ’¬
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media

Yesterday, I read THAT HELPS THEM AVOID FAILURE section from And Meets A Guide chapter.

CHAPTER 9 continuation…

Fear Is Salt in the Recipe

We have to communicate something from the failure category, but too many warnings about imminent doom will turn customers off.

Messages containing moderate amounts of fear-rousing content are most effective in producing attitudinal and/or behaviour change.


What negative consequences are you helping customers avoid? Could customers lose money?

First, though, let’s warn customers about the consequences of not doing business with you.


Action item:

Brainstorm the negative consequences you are helping your customers avoid. ‒​Write down at least three of those consequences on your StoryBrand BrandScript.

That’s it for today. Tomorrow, I am reading a brand new chapter AND ENDS IN A SUCCESS

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.

Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified … Read more
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Part 25 of 34 in the πŸ“– Building A Storybrand book series.

Series Start | Building A Storybrand - Day 24 | Building A Storybrand - Day 26

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book πŸ“– to review or grab a beer 🍺 Super duper thanks πŸ™Œ