This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new chapter PEOPLE WANT YOUR BRAND TO PARTICIPATE IN THEIR TRANSFORMATION from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read AND ENDS IN A SUCCESS section from And Meets A Guide chapter.
PEOPLE WANT YOUR BRAND TO PARTICIPATE IN THEIR TRANSFORMATION
Everybody wants to change. Everybody wants to be somebody different, somebody better, or, perhaps, somebody who simply becomes more self-accepting.
HEROES ARE DESIGNED TO TRANSFORM
A few important questions we have to ask ourselves when we’re representing our brand are:
Who does our customer want to become? What kind of person do they want to be? What is their aspirational identity?
A lot of good material, conversation and examples are presented in this chapter. I am not allowed to reproduce here and is not legal. This book is worth gold.
CLARIFY YOUR MESSAGE SO CUSTOMERS LISTEN
Brainstorm the aspirational identity of your customer. Who do they want to become? How do they want to be perceived by others?
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 27 of 34 in the 📖 Building A Storybrand book series.