This post is part of the πŸ“– Building A Storybrand series.

Today, I am reading a new chapter PEOPLE WANT YOUR BRAND TO PARTICIPATE IN THEIR TRANSFORMATION from the book Building a StoryBrand written by Author, Donald Miller.

Info! πŸ’¬
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media

Yesterday, I read AND ENDS IN A SUCCESS section from And Meets A Guide chapter.

Chapter 11


Everybody wants to change. Everybody wants to be somebody different, somebody better, or, perhaps, somebody who simply becomes more self-accepting.


A few important questions we have to ask ourselves when we’re representing our brand are:

Who does our customer want to become? What kind of person do they want to be? What is their aspirational identity?

A lot of good material, conversation and examples are presented in this chapter. I am not allowed to reproduce here and is not legal. This book is worth gold.


Brainstorm the aspirational identity of your customer. Who do they want to become? How do they want to be perceived by others?

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.

Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified … Read more
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Part 27 of 34 in the πŸ“– Building A Storybrand book series.

Series Start | Building A Storybrand - Day 26 | Building A Storybrand - Day 28

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book πŸ“– to review or grab a beer 🍺 Super duper thanks πŸ™Œ