This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new chapter Building A Better Website from a brand new section IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read HEROES ARE DESIGNED TO TRANSFORM section from People Want Your Brand to Participate in thier Transformation chapter.
IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT
BUILDING A BETTER WEBSITE
START WITH YOUR WEBSITE
We need a website that passes the grunt test and converts browsers into buyers.
KEEP IT SIMPLE
Customer simply needs to know that you have something they want, and you can be trusted to deliver whatever that is.
Even if your company has grown because of word of mouth, a website full of noise can kill potential sales. Your website matters.
The 5 Things Your Website Should Include
- An Offer Above the Fold
- Obvious Calls to Action
- Images of Success
- A Bite-sized Breakdown of Your Revenue Streams
- Very Few Words
Author Donald Miller elaborated each one one of the above point with great examples. It is not practical to discuss or reproduce here so I would encourage you to read this book whether you have a business or not.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
STAY ON SCRIPT
If you include messages on your website that don’t come from one of the categories of the StoryBrand 7-Part Framework, your customers will only hear the noise.
To remind you those 7-parts in the StoryBrand Framework are here:
- A Character
- Has a Problem
- And Meets a Guide
- Who Gives Them a Plan
- And Calls Them to Action
- That Helps Them Avoid Failure
- And Ends in a Success
If you are not sure what it is and why you need to know 7-part StoryBrand Framework, then you need to buy the book this book that could change your life and your business.
Your website should be the equivalent of an elevator pitch.
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 28 of 34 in the 📖 Building A Storybrand book series.