This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new chapter Using StoryBrand To Transform Company Culture from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read BUILDING A BETTER WEBSITE section from People Want Your Brand to Participate in thier Transformation chapter.
Using StoryBrand To Transform Company Culture
Companies who calibrate their activities around a familiar story don’t just state their mission; they’re on a mission. They didn’t just dream about a better story; their culture tells one.
Just because you know the story doesn’t mean your team does.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
To transform your company with StoryBrand script, you need to do these five things:
- Create a BrandScript with your leadership team.
- Audit the existing thoughtmosphere.
- Create a custom StoryBrand culture implementation plan.
- Optimize internal communications to support the plan.
- Install a self-sustained team to enhance the culture.
That’s it for today. This chapter is for CEOs, CTOs, CFOs like the higher-ups and I got bored to death to finish. It could be a very important chapter, but not for me. You may find it interesting. You can safely ignore this chapter.
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 29 of 34 in the 📖 Building A Storybrand book series.