This post is part of the 📖 Building A Storybrand series.
Today, I am reading the chapter THE STORYBRAND MARKETING ROADMAP from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read Collect and Tell Stories of Transformation section from People Want Your Brand to Participate in thier Transformation chapter.
To jog your memory, in this chapter, we are reading StoryBrand Marketing Roadmap and looking at the top five things we can do to grow our business.
- Create a One-liner.
- Create a Lead Generator and Collect Email Addresses.
- Create an Automated Email Drip Campaign.
- Collect and Tell Stories of Transformation.
- Create a System That Generates Referrals.
So far we have seen, “Create a One-liner”, “Create a Lead Generator and Collect Email Addresses” and “Create an Automated Email Drip Campaign”.
Today, I am reading the final and fifth one from the list “Create a System That Generates Referrals”.
ROADMAP TASK FIVE: CREATE A SYSTEM THAT GENERATES REFERRALS
Various studies conducted by the American Marketing Association have shown that referrals and peer recommendations are up to 2.5 times more responsive than any other marketing channel.
Let’s take a step-by-step look at what it takes to create an effective referral system.
- IDENTIFY YOUR EXISTING, IDEAL CUSTOMERS
- GIVE YOUR CUSTOMERS A REASON TO SPREAD THE WORD
- OFFER A REWARD
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Automate the Work
The easiest, fastest referral system can be automated using an e-mail marketing system.
WHAT’S YOUR MARKETING PLAN?
If the StoryBrand Framework is a foundation, the five marketing ideas that make up the StoryBrand Marketing Roadmap should serve as your opening. These five simple yet powerful tools have been used by countless businesses to increase their revenue.
- If you confuse, you’ll lose. But if you clarify your message, customers will listen. Here’s to helping the good guys win.
I finished this book. It took me mammoth 34 days to complete 230 pages.
This book is epic. It is must be included in the academic curriculum. I loved it, and I bought a physical copy so that I can make a lot of references even though I wrote every important piece here in these 34 days. Get the book, and I bet you would hunt for my details to say thank you.
Tomorrow I am going to read a new book, and I am not sure what it is. Stay tuned.
I can confidently recommend this book, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 34 of 34 in the 📖 Building A Storybrand book series.