This post is part of the 📖 Building A Storybrand series.
Today I am reading a new section from the first chapter of the book Building a StoryBrand written by Author, Donald Miller.
Yesterday I read a section Mistake Number Two that every business do in their communication. Today we will start with BUSINESS HAS AN ENEMY.
BUSINESS HAS AN ENEMY
Business has a fierce, insidious enemy that, if not identified and combated, will contort our company into an unrecognizable mess. The enemy I’m talking about is noise.
“Noise has killed more ideas, products, and services than taxes, recessions, lawsuits, climbing interest rates, and even inferior product design.” — Donald Miller, Building a StoryBrand
STOP SAYING THAT
All experienced writers know the key to great writing isn’t in what they say; it’s in what they don’t say. The more we cut out, the better the screenplay or book.
CLARIFY YOUR MESSAGE
Whether we run a small company or a multibillion-dollar brand, confusing our customers is costing us money.
To clarify our message we’re going to need a formula. A serious formula. This formula needs to organize our thinking, reduce our marketing effort, obliterate confusion, terrify the competition, and finally get our businesses growing again.
Let’s learn about that formula now.
That’s it for today. Tomorrow, I will read the second chapter THE SECRET WEAPON THAT WILL GROW YOUR BUSINESS
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Customers make buying decisions not based on what we say but on what they hear.
If we want to connect with customers, we have to stop blasting them with noise.
Author(s): Donald Miller
Part 4 of 34 in the 📖 Building A Storybrand book series.