This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new section THE SECRET WEAPON THAT WILL GROW YOUR BUSINESS from the second chapter of the book Building a StoryBrand written by Author, Donald Miller.
Yesterday I read a section CLARIFY YOUR MESSAGE that every business do in their communication.
THE SECRET WEAPON THAT WILL GROW YOUR BUSINESS
Nobody can look away from a good story. In fact, neuroscientists claim the average human being spends more than 30 per cent of their time daydreaming unless they’re reading, listening to, or watching a story unfold.
Story is the greatest weapon we have to combat noise because it organizes information in such a way that people are compelled to listen.
We need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.
STORY IN A NUTSHELL
Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives gives them a PLAN and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.
That’s it for today. I am going to read the same chapter tomorrow but a different section The Three Crucial Questions
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Author(s): Donald Miller
Part 5 of 11 in the 📖 Building A Storybrand book series.