This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new section **** from the second chapter of the book Building a StoryBrand written by Author, Donald Miller.
Yesterday I read a section THE SECRET WEAPON THAT WILL GROW YOUR BUSINESS that every business do in their communication.
The Three Crucial Questions
So how do we make the story our company is telling clear?
Remember, the greatest enemy our business faces is the same enemy that good stories face: noise.
At no point should we be able to pause a movie and be unable to answer three questions:
- What does the hero want?
- Who or what is opposing the hero getting what she wants?
- What will the hero’s life look like if she does (or does not) get what she wants?
If these three questions can’t be answered within the first fifteen to twenty minutes, the story has already descended into noise and will almost certainly fail at the box office.
DOES YOUR MARKETING PASS THE GRUNT TEST?
Just like there are three questions audiences must be able to answer to engage in a story, there are three questions potential customers must answer if we expect them to engage with our brand.
And they should be able to answer these questions within five seconds of looking at our website or marketing material:
- What do you offer?
- How will it make my life better?
- What do I need to do to buy it?
That’s it for today. I am going to read a brand new chapter tomorrow. THE STORY BRAND FRAMEWORK. Catch you later, my friend.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
- Nobody remembers a company that makes noise.
- Clarity produces results.
Author(s): Donald Miller
Part 6 of 11 in the 📖 Building A Storybrand book series.