This post is part of the 📖 Building A Storybrand series.


Today, I am reading a new section THE STORY BRAND FRAMEWORK from the second chapter of the book Building a StoryBrand written by Author, Donald Miller.

Info! 💬
By reading this book Building a StoryBrand by Donald Miller, you will learn the seven universal story points all humans respond to. The real reason customers make purchases. How to simplify a brand message so people understand and act on it. How to create the most effective messaging for websites, brochures, and social media


Yesterday I read a section The Three Crucial Questions that every business do in their communication.

THE STORY BRAND FRAMEWORK

1. A Character

STORYBRAND PRINCIPLE ONE: THE CUSTOMER IS THE HERO, NOT YOUR BRAND.

When we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges.

When giving a speech, position yourself as Yoda and your audience as Luke Skywalker.

It’s a small but powerful shift that our audience needs in order to thrive.

In the next section, the Author promised us to show us why and how to invite customers into a story that makes them want to pay attention to your brand.

2. Has a Problem

STORYBRAND PRINCIPLE TWO: COMPANIES TEND TO SELL SOLUTIONS TO EXTERNAL PROBLEMS, BUT CUSTOMERS BUY SOLUTIONS TO INTERNAL PROBLEMS.

By talking about the problems our customers face, we deepen their interest in everything we offer.

What most brands miss, however, is that there are three levels of problems a customer encounters.

  1. External problems
  2. Internal problems
  3. Philosophical problems

Almost all companies try to sell solutions to external problems, but as we unfold the StoryBrand Framework, you’ll see why customers are much more motivated to resolve their inner frustrations.

That’s it for today. I will be reading next section Meets a Guide in the same chapter tomorrow. Catch you tomorrow.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

  • You need to talk about the problems your customers face to create interest in everything you offer.

  • Concentrate on your customer’s internal problems as they are more motivated to resolve their inner frustrations.

Building a Storybrand

Author(s): Donald Miller

Short Blurb: Explains how businesses can better connect with their customers through the use of a simplified … Read more
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Part 7 of 11 in the 📖 Building A Storybrand book series.

Series Start | Building A Storybrand - Day 6 | Building A Storybrand - Day 8



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