This post is part of the 📖 Building A Storybrand series.
Today, I am reading a new section THE STORY BRAND FRAMEWORK from the second chapter of the book Building a StoryBrand written by Author, Donald Miller.
Yesterday I read a section The Three Crucial Questions that every business do in their communication.
THE STORY BRAND FRAMEWORK
1. A Character
STORYBRAND PRINCIPLE ONE: THE CUSTOMER IS THE HERO, NOT YOUR BRAND.
When we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges.
When giving a speech, position yourself as Yoda and your audience as Luke Skywalker.
It’s a small but powerful shift that our audience needs in order to thrive.
In the next section, the Author promised us to show us why and how to invite customers into a story that makes them want to pay attention to your brand.
2. Has a Problem
STORYBRAND PRINCIPLE TWO: COMPANIES TEND TO SELL SOLUTIONS TO EXTERNAL PROBLEMS, BUT CUSTOMERS BUY SOLUTIONS TO INTERNAL PROBLEMS.
By talking about the problems our customers face, we deepen their interest in everything we offer.
What most brands miss, however, is that there are three levels of problems a customer encounters.
- External problems
- Internal problems
- Philosophical problems
Almost all companies try to sell solutions to external problems, but as we unfold the StoryBrand Framework, you’ll see why customers are much more motivated to resolve their inner frustrations.
That’s it for today. I will be reading next section Meets a Guide in the same chapter tomorrow. Catch you tomorrow.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
You need to talk about the problems your customers face to create interest in everything you offer.
Concentrate on your customer’s internal problems as they are more motivated to resolve their inner frustrations.
Author(s): Donald Miller
Part 7 of 11 in the 📖 Building A Storybrand book series.