This post is part of the 📖 Everybody Writes series.
Today I am reading Chapter 28 of the book Everybody Writes written by Author Ann Handley.
Deadlines are the WD-40 of Writing
You can’t rush art. But forget that mantra. Because at some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch, eating chips and salsa.
Art is never finished, only abandoned
However, many words you write per day, at some point, you’ve got to be done.
Deadlines are the WD-40 of writing. Give yourself a hard deadline and then strictly adhere to it.
Do the best work you can by the deadline you’ve set, and then consider your writing project finished.
Writing Rules: Grammar and Usage
Grammar and usage are a bit of a rabbit hole. Let’s not go there.
Use Real Words
William Strunk and E. B. White told their readers in The Elements of Style: “Write in a way that comes naturally … Prefer the standard to the offbeat.”
In other words, write for real people, using real words.
Why do we use buzzwords and jargon? Some of us might use them to mask our incompetence or insecurity.
Avoid Frankenwords, Obese Words, and Words Pretending to Be Something They’re Not
And words like these: Amazeballs Listicle, charticle, farticle (list-article, chart-article, fake-article) Clickability Solopreneur Awesomesauce Fantabulous Ginormous Chillaxin’
Don’t Use Weblish (Words You Wouldn’t Whisper to Your Sweetheart in the Dark)
Would you tell your love that you “don’t have the bandwidth” for something, or would you say you “don’t have the time”? Would you say, “Let me ping you on that,” or would you say, “I’ll get back to you”?
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You can’t sit on your piece of art and tinker more and make it better. It would never finish. Give a hard deadline and stick to it. Be stern with yourself.
Do the best work within the deadline and publish.
Grammar and usage may not be as important as you think for the marketing material.
Include real words in your copy. Don’t go overboard.
Deadlines are your best friends. Treat your writing as an art that would never finish and be ruthless and publish. Use simple words in your writing. Don’t use Franken words.
If you read and understand the excellent practical and easy implementable material in this book, it will surely transform your writing and business alike.
What are you waiting? Go and buy and transform your writing for good forever.
Author(s): Ann Handley
Part 15 of 35 in the 📖 Everybody Writes book series.