This post is part of the 📖 Everybody Writes series.
Today I am reading Chapter 36 of the book Everybody Writes written by Author Ann Handley.
Avoid the mistakes Markers Make
Author Ann says, too often marketers and other business professionals sacrifice clarity on the atar of sounding professional.
- Ways by which = Ways
- Continues to be = Remains
- In order to = To (especially at the beginning of a sentence)
- There (are) will be times when = Sometimes, At times
- Despite the fact that = Although, Though
- At which time = When
- In spire of = Despite
- When it comes to = In, When
- The majority of = Most
- A number of = Some, Few, Several, Various (or eliminate entirely)
- When asked = Asked
- Leverage (as a verb) = Use (or Put to Use), Harness, Apply,
- The same level of = As much
- While (if not being used to mean during or at the same time as) = Although or Though, Whereas
- Moving forward = Later, In the future, From now on, Hereafter
- Centered around = Centered on
- Try and [verb] = Try to [verb]
Author provided so many examples in the book and is not practical for me to list down here. Book is worth buying for this chapter alone.
Break Some Grammar Rules
Never start a sentence with and, but, or because
Avoid sentence fragments
Never split infinitives
Don’t end a sentence with a preposition.
Never write a paragraph that’s a mere one sentence long.
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If you read and understand the excellent practical and easy implementable material in this book, it will surely transform your writing and business alike.
What are you waiting? Go and buy and transform your writing for good forever.
Author(s): Ann Handley
Part 17 of 35 in the 📖 Everybody Writes book series.