This post is part of the πŸ“– Everybody Writes series.

Today I am reading Chapter 56 of the book Everybody Writes written by Author Ann Handley.

Info! πŸ’¬
The goal of this book Everybody Writes is to guide you in creating ridiculously good content by showing how to write better (or how to hate writing less).

Chapter 56

Curate Ethically

If you are merely regurgitating content from elsewhere without adding your take, that’s not curationβ€”that’s aggregation.

A robot can aggregate content, but only a human can tell me why it matters. Your curated content might not be original to you, but you should deliver an original experience that adds unique value.

Taking someone else’s content and pasting it as your own is a terrible curation.

Steps to curate ethically (and well):

  • Rely on a variety of sources
  • Credit the source (not the secondary)
  • Say it loud and proud. Cite attribution front and centre.
  • Add context and point of view.
  • Write a new headline
  • Avoid nofollow links

Chapter 57

Seek Permission, Not Forgiveness

Getting permission often boils down to these three steps:

Ask Get permission in writing Honour the terms

View permission requests as an opportunity to build relationships: people will appreciate that you admire their work, which is a great way to begin a conversation.

You can also find images released under a Creative Commons license (;

Use Flickr or Google’s advanced search option to find them.

Also, check for unauthorised image licensing issues using TinEye’s reverse image search engine or via Google at

Unauthorised Use of Your Content

How to handle if someone published your content without your consent?

Send the site owner a written correspondence letting him or her know you have discovered the use and that you would like it taken down.

If they are not responding then draft a cease-and-desist letter with the help of an attorney.

If they ignore your letter, then either go for litigation (expensive, not recommended). Contact the host company of the infringement website. They are reporting the site to Google for copyright infringement.

It was explained in much detail in the book and is not ethical or legal to reproduce the entire text here. The book is worth 10x for this chapter alone. Please consider getting the book Everybody Writes.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

Curation is an important, fundamental piece of any content marketing program.

Mentioning the original author is not enough. You need to cite and link.

Relying on one or two curation sources isn’t enough and monotonous.

Link the attributions conversationally.

Google for copyright infringement. Getting someone’s site de-indexed by Google can be more effective than the threat of a lawsuit. See details on how to report a site to Google at


Content curation can be a valuable supplement to your publishing program. Take all the measures before you publish someone else’s content. Give the attributions clearly and transparently. Provide dofollow links, so the original author gets the link juice (SEO).

More is merrier so curation should be from a variety of sources. Rewrite the headings. Put your own spin.

Be creative. Make connections by asking permissions to republish.

If you read and understand the excellent practical and easy implementable material in this book, it will surely transform your writing and business alike.

What are you waiting? Go and buy and transform your writing for good forever.

Everybody Writes

Author(s): Ann Handley

Short Blurb: Finally a go-to guide to creating and publishing the kind of content that will make your business … Read more
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Part 24 of 35 in the πŸ“– Everybody Writes book series.

Series Start | Everybody Writes - Day 23 | Everybody Writes - Day 25

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book πŸ“– to review or grab a beer 🍺 Super duper thanks πŸ™Œ