This post is part of the 📖 Everybody Writes series.

Today I am reading chapter 73 of the book Everybody Writes written by Author Ann Handley.

Info! 💬
The goal of this book Everybody Writes is to guide you in creating ridiculously good content by showing how to write better (or how to hate writing less).

Tomorrow, I will be reading “Writing Annual Reports” chapter. Look out for tomorrow’s article.

Chapter 73

Writing Better Blog Posts

The best advice the author can offer to write better blog posts is to follow the previous sections of this book. There’s nothing more magical I can offer than that, she says.

Here are the tactical suggestions that have more to do with structuring a post than with the writing itself:

Keep headlines tight

Keep your headlines between 40 and 60.

Add blog bling

Every post should have a large graphic or embedded video. No stock photos that are staring at a laptop.

Time it well

Usually, the best time for publication is between 8 and 10 a.m. weekdays, in the timezone where your readers live.

Use bullets and numbered lists

No need to expand as it is self-explanatory.

Provide sharing and subscriber options

Don’t leave your visitors hanging! Give them a path to the conversation.

Keep them short. Ish

Posts should have fewer than 1,500 words.

Use an interesting approach

Good writing has a logic and structure. Revisit Rule 8 mentioned in the book.

Show up

Half of the blogging is consistency, or just showing up on a regular basis.

“Write. Write now. Write a lot. Write freely. Write about what you feel. Write first and edit second. If you want hits, you need to keep going up to the plate and swinging.” — Writer and content marketer Barry Feldman

Build scale

Write for your audience’s audience. The author mentioned an example of Buffer, a social media tool, which changed its strategy and expanded their blogging focusing on lifehacking, business, customer service, and other topics alongside social media because their CEO realised it was vital to getting access to a broader audience.


Innovate. Do something unexpected.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

  • According to TrackMaven, a sweet spot of the blog post title is between 40-60 characters.

  • Blog posts with titles more than 60 characters had a sharp decline in social shares.

  • Try to reach your audience’s audience to scale your efforts.

  • Experiment. Optimise. Have Fun.


Do you know what works? Figuring out what works for your audience, doing that, and doing it again and again, consistently.

If you read and understand the excellent practical and easy implementable material in this book, it will surely transform your writing and business alike.

What are you waiting? Go and buy and transform your writing for good forever.

Everybody Writes

Author(s): Ann Handley

Short Blurb: Finally a go-to guide to creating and publishing the kind of content that will make your business … Read more
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Part 34 of 35 in the 📖 Everybody Writes book series.

Series Start | Everybody Writes - Day 33 | Everybody Writes - Day 35

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌