This post is part of the 📖 Everybody Writes series.

Today I am reading final section of the book Everybody Writes written by Author Ann Handley.

Info! 💬
The goal of this book Everybody Writes is to guide you in creating ridiculously good content by showing how to write better (or how to hate writing less).

Tomorrow, I will be reading a brand new book. I am not sure which book but I have a few couple in mind. Look out for tomorrow’s article.

Chapter 74

Writing Annual Reports

Even if you are not required, you might consider writing an annual wrap-up because annual reports provide with an opportunity to tell your brand’s story.

Everybody loves a great story so try not to produce an annual report that is a dry document with nothing more than plain text and financial data. No one wants to read that sort of annual report.

Your report should feature real people, real situations, genuine emotions and facts.

It should show, not tell.

Consider to include basics like:

Who did we grow to become in the past year? What changed? What didn’t?

How have we evolved since our founding?

What have been our biggest successes and our crushing failures?

What’s commonplace to us that might be interesting to others?

In this section, there are plenty of examples of different companies annual reports.

Part VI

Content Tools

In this final chapter of this book, the author provided the content tools to help you produce your best work.

This section divided into 9 subsections with the tools and resources.

  • Research and Knowledge Management Tools
  • Writing Tools
  • Productivity tools
  • Editing Tools
  • A few Great Style Guides
  • Non-Text Writing Tools
  • Blog Idea Generators
  • Google Authorship
  • Image Sources (Or, Stock That Doesn’t Stink)
  • Roll Your Own Images

It is not ethical to list down all the tools here. Please consider purchasing the book to go through the section. I would highly recommend you to buy this book and keep it very close to your desk to refer time and time again.


The book ended with the following quote.

“A writer who waits for ideal conditions under which to work will die without putting a word on paper.” — E. B. White

Done is better than perfect.

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

Annual reports give your audience a way to connect with you and travel along with you as you mark your milestones.*


Today, after reading 35 days in a row, I finished the book Everybody Writes by Ann Handley. Coincidentally I read two months in a row, i.e. 60 days without skipping. I finished two books.

Everybody Writes

Author(s): Ann Handley

Short Blurb: Finally a go-to guide to creating and publishing the kind of content that will make your business … Read more
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Part 35 of 35 in the 📖 Everybody Writes book series.

Series Start | Everybody Writes - Day 34

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌