This post is part of the 📖 Linked Inbound series.
Today, I am reading the chapter 5: Prospecting to Build your Pipeline: Part 2 chapter of the book Linked Inbound written by Sam Rathling.
This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.
When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.
Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.
Prospecting to Build your Pipeline: Part 2
If you want to benefit from LinkedIn® and social selling, you must understand how to search for people and companies in your exact target market.
The most common question I get asked is, “Should I connect with people I don’t know?”. I do recommend that (within reason) you accept each connection request that you receive.
Even though you don’t know the person directly, their LinkedIn® network could lead you to a massive contract or could offer up a dream 2nd or 3rd connection that you would never have been able to see before.
Check their profile, look at their photograph and network size, see if they are posting regularly and read what they say in their connection request.
Ideally, you want to be aiming for at least 1000 1st degree connections on LinkedIn®. This is where you will start to gain traction, and your content will reach more people, increasing the chance of your exact target market showing up in search results.
That’s it for today. Tomorrow, we will continue to read the same chapter, but an interesting section Boolean Search.
- You can always remove the new connection from your LinkedIn® contacts if you don’t like their approach or unfollow them if their content is not for you.
Author(s): Sam Rathling
Part 12 of 25 in the 📖 Linked Inbound book series.