This post is part of the 📖 Linked Inbound series.


Today, I am still reading the chapter 5: Prospecting to Build your Pipeline: Part 2 chapter of the book Linked Inbound written by Sam Rathling.

TL;DR! 💬

This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.

When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.

Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.


Yesterday, I started reading Prospecting to Build your Pipeline: Part 2 chapter from the Linked Inbound book.


CHAPTER 5

Prospecting to Build your Pipeline: Part 2

Boolean search is an advanced way of searching data and, when you apply it within LinkedIn®, you will dramatically improve your search results. It will help you to organise your keywords and secure better, more targeted results.

The boolean search uses specific logic using just five key operators to help you get more targeted results when you search.

The five elements of syntax are:

  1. OR
  2. AND
  3. NOT
  4. ” “ (quotation marks)
  5. ( ) brackets

It is not ethical or legal to reproduce the text from the book, which explains what each operator does in detail.

The book’s price is justified just for this chapter alone as you will learn a super stealth way to search and find contacts that supersede your expectations.

Personalise your Connection Requests

When you add a new connection, that you ALWAYS personalise the message to them, use their first name and customise the message based on something in their profile.

The purpose of this first message is simply to get the person to accept your request and connect with you. Nothing else!

There should never be any sales pitch or sales related language in your first message. One objective only, that they click ‘Accept’.

Keep it simple. You only have 295 characters to write the first message.

  • Keep it informal
  • use first names for you and them.
  • Use language that is appropriate to their level of seniority.
  • Always find common ground, whether it be the connections you have in common, shared interests, same university or a sports team.

Look at their profile to find something that you can relate to them.

It’s important to be authentically you, use your voice. You have to stand out but not sell.

The main thing is to never, ever, ever SELL!

That’s it for today. Tomorrow, we will continue to read the same chapter, but an interesting section Commercial Search Limit.


Key takeaways

  • I do recommend prospecting for people in your target market in your 2nd-degree network only. These people share mutual connections with you already, you have some common ground, and it’s slightly more warmed up.

  • There should never be any sales pitch or sales related language in your first message. One objective only, that they click ‘Accept’.

  • Always find common ground, whether it be the connections you have in common, shared interests, same university or a sports team. Look at their profile to find something that you can relate to them.


Linked Inbound

Author(s): Sam Rathling

Short Blurb: This book was written for every individual that knows the huge potential of LinkedIn®, but with no … Read more
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Part 13 of 25 in the 📖 Linked Inbound book series.

Series Start | Linked Inbound- Day 12 | Linked Inbound- Day 14



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