This post is part of the 📖 Linked Inbound series.
Today, I am still reading the chapter 5: Prospecting to Build your Pipeline: Part 2 chapter of the book Linked Inbound written by Sam Rathling.
This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.
When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.
Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.
Prospecting to Build your Pipeline: Part 2
Commercial Search Limit
Commercial Search Limit is a restriction that LinkedIn® brings into play when you have performed too many searches.
If you are on the free version of LinkedIn® and you go from not searching much to prospecting daily due to reading this book, you may run into something called the ‘commercial search limit’.
If you hit your commercial search limit, LinkedIn® will offer you a free trial of their other products. LinkedIn® uses this as a way to get you to upgrade to Premium and Sales Navigator products.
They Accepted! What Next?
Great job! You have run your Boolean search, filtered your list and chosen who you want to add into your network proactively, and they accepted! Now what?
Your second message will make all the difference to your social selling success. Your second message needs to focus on the prospective client, it needs to be all about them, and it needs to start a conversation.
One of the best ways to do this is to ask a question. When you ask a strong question, you will start a conversation.
Company Searches to Find Your Target Market
If you already know which company you want to work with. How can you use the same methods to find the name of the person you want to speak to?
Having a Top 50 or Top 100 dream client list is a great idea. The challenge is then finding the right decision maker within those companies.
That’s it for today. Tomorrow, we will read the next chapter, Chapter 6: Prospecting to Gain Competitive Edge.
- Recommend sending out your follow up messages within 24-48 hours of your new connections accepting your connection request, certainly not immediately!
Author(s): Sam Rathling
Part 14 of 25 in the 📖 Linked Inbound book series.