This post is part of the 📖 Linked Inbound series.
Today, I am still reading the chapter 6: Prospecting to Gain Competitive Edge chapter of the book Linked Inbound written by Sam Rathling.
This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.
When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.
Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.
Prospecting to Gain Competitive Edge
Using LinkedIn® for Research
LinkedIn® is a phenomenal research tool. You can learn so much about a potential prospect just by doing some simple research on both them and the company they work for, which will increase the chances of you securing the business.
Author Sam Rathling gave brilliant tips on researching the individual and as well as companies on LinkedIn®. It’s not ethical to outline every action described by the author. I wholeheartedly recommend you to pick this book and read it cover to cover.
That’s it for today. Tomorrow, we will read the next chapter, Chapter 7: POSTING WITH PURPOSE.
Prospect every single day. Take the time to prospect and fill your pipeline.
Use LinkedIn® to research information about each prospect you are going to sell to.
Use LinkedIn® to research company information to give you different insights.
Stand out from the crowd by prospecting in technicolour using voice and video.
Author(s): Sam Rathling
Part 16 of 25 in the 📖 Linked Inbound book series.