This post is part of the 📖 Linked Inbound series.
Today, I am reading the chapter 7: POSTING WITH PURPOSE chapter of the book Linked Inbound written by Sam Rathling.
This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.
When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.
Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.
POSTING WITH PURPOSE
12 Different Content Themes
There are many different types of LinkedIn® posts and various themes you can get ideas from. Think about how you could apply that particular post theme in your own business for your own content.
Here are the 12 content types to consider:
- Educational Posts
- Gratitude Posts
- Documentary Posts
- Controversial Posts
- Wins and Success Posts
- Social Proofs and Reviews
- News Updates
- Ask a Question
- Mindset & Motivational
- Learning Along the Way
- Personal Posts
4 Different Styles of LinkedIn® Posts
- Text Posts - Short-Form vs Long Form
- Image / Photograph posts
- Document Posts
- Video Posts
The Author, Sam Rathling, has explained every piece of content type and their styles in detail. It is not ethical to reproduce them all here, so kindly purchase the book.
That’s it for today. Tomorrow, we will read a new section, LinkedIn® Live.
Author(s): Sam Rathling
Part 18 of 25 in the 📖 Linked Inbound book series.