This post is part of the 📖 Linked Inbound series.
Today, I am still reading the chapter 7: POSTING WITH PURPOSE chapter of the book Linked Inbound written by Sam Rathling.
This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.
When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.
Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.
Yesterday, I started reading a section 12 Different Content Themes from the POSTING WITH PURPOSE chapter of the book Linked Inbound book.
CHAPTER 7
POSTING WITH PURPOSE
Using #hashtags
Hashtags are relatively new to LinkedIn®. When you post your content from the homepage, simply add hashtags using the # symbol.
Adding hashtags to your LinkedIn® updates and articles gives them a higher chance of being discovered by LinkedIn® members, who follow or search for the hashtag you’ve used.
Here are the top 10 most popular hashtags on LinkedIn® as of July 2019:
- #management - 34.9million
- #humanresources - 32.9million
- #digitalmarketing - 27.2million
- #creativity - 25.3million
- #technology - 25.0million
- #markets - 22.5million
- #entrepreneurship - 22.7million
- #startups - 20.8million
- #venturecapital - 19.5million
- #socialmedia - 19.4million
Tagging People in Posts
Always make sure your tags are relevant. Don’t simply tag people because they have many connections (it annoys them when people do that!).
LinkedIn will notify them that you have tagged them in their notifications, encouraging them to engage with the post and ensure that their network and yours see it.
That’s it for today. We finished Chaprer 7: Posting With Purpose. Tomorrow, we will read a new chapter, Chapter 8: Positioning Your Expertise.
Key Takeaways
LinkedIn hashtag: When you post a great piece of content, it can be picked up by the LinkedIn® Algorithm, and your post can start trending with that hashtag, which will increase your visibility. People you may not even be connected with on LinkedIn® will see the post because they follow that hashtag.
Using too many hashtags on LinkedIn® could also result in the LinkedIn® algorithm marking your post as spam.
Summary
Post daily on LinkedIn®, and engage with everyone who comments.
Choose different themes for your posts to mix up your content marketing.
Post different types of posts to mix up the appeal to different learning styles.
Use hashtags and tags in every post to get your content found by a wider audience.
Always direct your content at your exact target market, but never, ever sell.
Author(s): Sam Rathling
Part 19 of 25 in the 📖 Linked Inbound book series.
Series Start | Linked Inbound- Day 18 | Linked Inbound- Day 20