This post is part of the šŸ“– Linked Inbound series.


Today, I am reading the chapter 8 Social Selling Strategies chapter of the book Linked Inbound written by Sam Rathling.

TL;DR! šŸ’¬

This book was written for every individual that knows the huge potential of LinkedInĀ® but has no idea how to unlock it.

When writing this book, author Sam Rathling Social Selling framework has generated close to Ā£10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.

Learn, master and implement 8 strategies discussed in the book Linked Inbound** and you will catapult your LinkedInĀ® results, smash your sales quota, build your brand and achieve everything you want in your business.

8 Social Selling Strategies

At the time of writing, the Social Selling framework generated close to Ā£10million in closed business for my clients in 12 months. I am on a mission to generate over Ā£1billion for my clients by 2025.

The Social Selling framework is responsible for changing businesses on a global level.

Social Selling framework

CHAPTER 1

Principles of Social Selling

There are 3 main overriding principles to focus on when it comes to social selling through LinkedInĀ®.

  1. The VCO process.
  2. Understanding your Social Selling Index.
  3. The Power of ā€˜Givers Gain.ā€™

The VCO Process

You must understand the VCO Process if you are to be successful at marketing your business through LinkedInĀ®.

This process is usually referred to when we talk about referral marketing when networking on a face-to-face basis, and the key is in the power of relationships.

Referral marketing works because these relationships work both ways, and both parties benefit in some way.

The relationship evolves through three phases: 1. Visibility, 2. Credibility and 3. Opportunity.

We call this evolution the VCO Process. First, you and your business must be visible.

Visibility comes from posting great content, having a great profile and being an active member of the LinkedInĀ® community.

Next comes ** Credibility**. It is not enough to be visible. People have got to know, like and trust you before they are going to part with their money.

** Credibility** is all about growing and nurturing the relationship before moving to a sale or moving into a place where someone will refer you to one of their clients.

Rushing into selling destroys your Credibility, and you may never recover. ā€” Sam Rathling, from the book Linked Inbound

Only when you add Visibility to ** Credibility** can you move to Opportunity and Profitability in a relationship.

When you move the relationship to the next level, you will be referred, recommended, promoted, and spread great word of mouth about you and your business.

Always bear in mind that Visibility + Credibility = Opportunity. ā€” Sam Rathling, from the book Linked Inbound

Thatā€™s it for today. Tomorrow, we will continue to read the same chapter, but the next section, Your Social Selling Index (SSI).


Key Takeaways

  • Your LinkedInĀ® profile is your 247 digital ambassador, working for you around the clock. This is all about you having a presence online, having a personal profile and a company profile and being seen to be active and engaged on LinkedInĀ®.

  • Rushing into selling destroys your Credibility, and you may never recover.


Linked Inbound

Author(s): Sam Rathling

Short Blurb: This book was written for every individual that knows the huge potential of LinkedInĀ®, but with no ā€¦ Read more
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Part 2 of 25 in the šŸ“– Linked Inbound book series.

Linked Inbound- Day 1 | Linked Inbound- Day 3



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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book šŸ“– to review or grab a beer šŸŗ Super duper thanks šŸ™Œ