This post is part of the 📖 Linked Inbound series.
Today, I am reading the chapter 8: Positioning Your Expertise chapter of the book Linked Inbound written by Sam Rathling.
This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.
When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.
Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.
Positioning Your Expertise
You will ATTRACT clients like a magnet when you are considered a ‘go-to’ person in your industry.
You will never have to go looking for business as it will come to you. You will be referred, others will be talking about you, and your personal brand will be so strong that you become oversubscribed with a waiting list of people wanting to work with you.
You can never be too niche! The more niche you are, the easier it is to refer you, attract the right kind of clients and build a business where people value what you do, value your expertise.
You can charge more for your products and services when you are seen as the ‘go-to’ version of you in your industry and/or geography.
I went from being a generalist who spoke broadly about networking to a specialist in LinkedIn®. — Sam Rathling.
There are 4 levels of expert positioning:
Level 1: Generalists
Level 2: Specialists
Level 3: Authority Expert
Level 4: Celebrity
Write Articles on LinkedIn® That Reflect Your Expertise
When it comes to positioning yourself as an expert on a particular topic, LinkedIn® articles can be a great way to build up your credibility and demonstrate that you know your subject matter.
The author recommends posting an article once per month as a minimum. These are like blogs within the LinkedIn ® environment.
Always use an ‘About the Author’ section at the bottom of every article to have a standard way of signing off your articles, including links to your other social media sites and how to contact you. This makes it easy for someone who likes what you are sharing to get in touch with you.
Finally, include a call to action at the end of the article. Encourage the readers to comment below. That will drive engagement on your article and as with content.
The more engagement the article receives, the more likely it will be shared and given visibility by LinkedIn.
Profile Yourself as a Speaker on LinkedIn®
Even if you are new to public speaking, you can use your LinkedIn® profile to position yourself as a Speaker on your subject. Even if you have only done a few local events and even if they were not paid.
That’s it for today. Tomorrow, We will read the next chapter, Chapter 9: Pages: Build your Company Brand.
You can never be too niche! The more niche you are, the easier it is to refer you, attract the right kind of clients and build a business where people value what you do.
Articles are evergreen, meaning that they stay on LinkedIn® forever and can be accessed directly from your LinkedIn® profile.
Download your LinkedIn® QR code and start using it.
Check your Visibility Stats and log them today so you can track your performance.
Look at where you are now and set a goal for where you want to be in your positioning. Choose your niche; could you niche even more within that niche?
Write articles and publish them on LinkedIn ®, decide on your first 3 topics.
Author(s): Sam Rathling
Part 20 of 25 in the 📖 Linked Inbound book series.