This post is part of the 📖 Linked Inbound series.
Today, I am reading Chapter 10: Building Community In Groups from the book Linked Inbound by Sam Rathling.
This book was written for every individual that knows the huge potential of LinkedIn® but has no idea how to unlock it.
When writing this book, author Sam Rathling Social Selling framework has generated close to £10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.
Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedIn® results, smash your sales quota, build your brand and achieve everything you want in your business.
Building Community In Groups
The main value of being a member of other people’s LinkedIn® groups comes in connecting and network with your target market.
There can also be tremendous value in building your own community on the LinkedIn® platform should you choose to.
Author Sam Rathling cover both options in this chapter.
Types of Groups In LinkedIn®
Here are a few types of groups that you can currently find on LinkedIn®:
- Corporate Groups
- College / Event Alumni
- Non-Profit Groups
- Trade Organisations
- Conferences & Events
- Industry Specific Groups
- Networking Groups
- Geography Specific Groups
- Professional Bodies
- Job Title Specific Groups
- Shared Interest Groups
How Many Groups Should I be in?
You can be a member of up to 50 groups on LinkedIn® at one time; however you can leave a group at any time, so there’s no harm in experimenting and trying different groups out.
Using Groups for Prospecting
One of the favourite things about groups is the ability to message other members in the group, even if you are not connected to them as a 1st-degree connection. This is so powerful for prospecting, as you can reach out to potentially indoor people?? 3rd-degree network and beyond who previously were unreachable.
Should you Create your Own Group?
Creating a group is not for everyone. If you already own and manage a Facebook community, you should consider a LinkedIn ® Group.
This is a potentially substantial reputation-building opportunity, and there are a number of reasons you may want to consider creating a group:
- Serve and help your target market
- Serve and help your existing clients
- Control who gets in so that you can lock out your competitors
- Build a community around your brand
- Increase your visibility and credibility
That’s it for today. Tomorrow, we will read the next chapter, Chapter 11: Premium vs Sales Navigator”.
- LinkedIn® groups are another great source of potential clients. Look at the groups where your target market hangs out. Then work your way through the list of members and look at their profiles. Then use the prospecting techniques given in previous chapters to add these people to your LinkedIn ® network.
Check which LinkedIn® groups you are already a member of.
Search for new groups and add yourself as a member of groups relevant to you.
Practice adding group members in your target market to your LinkedIn ® network.
Choose your top 5-10 Groups in which to focus on being an active member.
Decide if you want to create your own LinkedIn ® Group
Author(s): Sam Rathling
Part 22 of 25 in the 📖 Linked Inbound book series.