This post is part of the 📖 Never Lose a Customer Again series.
Today I am reading introduction chapter of the brand new book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days written by Author, Joey Coleman.
Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding.
In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase
The Future of Business Is H2H
It’s time to stop thinking B2B or B2C—the future of business is Human to Human - Joey Coleman.
“What if my business has only two employees?” The techniques in this book will still work for you. “What if my business has more than five hundred employees?” These approaches still apply.
Whether you sell products, services, or some combination of both, this book has examples for you. Whether you operate within the domestic United States or around the world, this book has examples for you. Whether you consider yourself an online business, a brick-and-mortar business, or some combination of both, this book has examples for you.
My point is very simple: Yes, this works, and yes, it applies to YOUR business.
If a Dentist Can Do It, Why Can’t You?
In this chapter, Author explained his experience with a local dentist and how remarkably they look after him throughout his painful dental procedure.
That’s it for today.
I am not sure whether I can continue this book for tomorrow. This is a great book, but it is full of anecdotes and experiences. I may not continue this book as it is difficult to reproduce the essence here in their totality.
I hope you understand. Maybe I come back with a new book.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Part 1 of 16 in the 📖 Never Lose a Customer Again book series.