This post is part of the 📖 Never Lose a Customer Again series.
Today, I am reading You Only Have 100 Days (If That Long) to Get It Right chapter from the book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days written by Author, Joey Coleman.
Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding.
In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase
You Only Have 100 Days (If That Long) to Get It Right
A sale is not a ‘finished’ sale until the customer receives a result.”
I like to emphasize the First 100 Days after the sale as a critical window for securing customer loyalty—not because it is an exact time limit, but because it is easy to remember, short enough to maintain focus, and long enough to deliver value.
Hundred-day time period allows you to form a relationship, impress the customer several times, and deliver consistently, so they trust and like you.
If you get these First 100 Days of the relationship right, you can keep a customer for life.
THE JOURNEY OF 100 DAYS CONSISTS OF EIGHT PHASES
All customers have the potential to transition through a series of eight phases over approximately one hundred days.
Tomorrow, we will read the next chapter The Eight Phases of the Customer Experience
Buy or not buy?
This book Never Lose a Customer Again is an excellent read. Do not hesitate to pick this. Pick the physical book, so you take notes and highlight the bits you want to reference later.
Listen, I don’t care whether you buy the book using one of the links on the page or not but just buy. You will be glad for my recommendation.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Part 7 of 16 in the 📖 Never Lose a Customer Again book series.