This post is part of the 📖 Oversubscribed series.
Today, I am reading introduction chapter of the brand new book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment.
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed: How To Get People Lining Up To Do Business With You is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
There are people who don’t chase clients. Clients chase them.
There are restaurants that people line up. There are products that you must preorder months in advance.
Some tickets sell out on the day they are released. Some stocks go roaring up in value right after they float.
Some consultants are booked six months in advance and hairstylists charge ten times more than others.
There’s furniture you can’t buy, only preorder, and bottles of wine that are purchased while their grapes are still hanging on the vine.
In a world of endless choices, why does this happen? Why do people line up, pay more and book so far in advance when other options are easily available?
Why are these people and products in such high demand?
This book explains why. It’s caused by a phenomenon known as being “oversubscribed”.
A product or brand reaches a level of being oversubscribed when there are far more buyers than sellers. It’s when demand massively outstrips supply.
It’s when many more people want something than capacity allows for. This book is designed to give you a recipe for becoming oversubscribed and introduce the underlying ideas that drive this phenomenon.
By the end of this book, you’ll have a method for becoming oversubscribed. I’m going to unpack a process for getting yourself in the enviable position of being in demand.
Of course, it will be up to you to apply the process to your business – and it’ll take trial and error before you get it right.
Ideas are easy; it’s the implementation that’s hard. Stick with it, though, because the payoff is extraordinary.
Once you are oversubscribed, you’ll earn more money, have more fun and attract more opportunities.
You won’t have to chase opportunities; you’ll curate those that show up. Your inbox will become a garden of prospects rather than an endless stream of tasks to follow up on.
That’s it for today. Tomorrow, we will read the next section PRINCIPLES FOR BECOMING OVERSUBSCRIBED
Author(s): Daniel Priestley
Part 1 of 30 in the 📖 Oversubscribed book series.