This post is part of the ๐Ÿ“– Oversubscribed series.


Today, I am reading the PRINCIPLE #6: VALUE IS CREATED IN THE ECOSYSTEM section from PART 1 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.

TL;DR! ๐Ÿ’ฌ

Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.

The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.


Yesterday, we finished reading PRINCIPLE #5: BE DIFFERENT AND SET YOUR OWN RULES.

PART 1

PRINCIPLE 6

VALUE IS CREATED IN THE ECOSYSTEM

NOTHING WORKS ON ITS OWN

The people who get paid well today are the people who build a sophisticated product and services ecosystem.

None of it works on its own; all of it works together. Your job is to create a remarkable ecosystem that delivers a positive experience and keeps people coming back for more.

You cannot expect to be highly rewarded for doing a good job. Instead, you can expect to be rewarded when you’ve built a highโ€performing ecosystem that delivers value in a multitude of ways.

GIVE AWAY IDEAS, CHARGE FOR IMPLEMENTATION

The new model is pretty simple, though and only requires a small shift.

You must give away information freely or cheaply and then charge for the implementation work.

I share my ideas openly in books and blogs. I don’t hold anything back; if I have a good idea that belongs in a book or a blog, it goes up for the world to see.

As a result, people read my ideas and then want to put them into action. I often get emails from people who have a budget ready and want to get my company to help them implement the ideas they read.

The more your business takes on the responsibility of delivering an outcome, with little or no external input, the more value it creates.

Almost every industry offers various products at all levelsโ€”the less energy required from the client, the more valuable the product.

Sticking with the example, if you want to lose weight, you can buy a book for $20 or pay $500 for a gym membership, $3,000 for personal training or $15,000 for liposuction.

Key Takeaways

  • Entrepreneurs and leaders can no longer simply deliver value and then get fairly paid.

  • Every business leader must acknowledge that building a successful business requires making a complex ecosystem seem harmonious and effortless. They must turn chaos into order and do it with style.

RECAP ๐Ÿ‘Š

Up to now, we read 5 principles

  1. ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
  2. THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
  3. FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
  4. PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
  5. BE DIFFERENT AND SET YOUR OWN RULES.


That’s it for today. Tomorrow, we will continue to read PRINCIPLE #6: VALUE IS CREATED IN THE ECOSYSTEM.

Oversubscribed

Author(s): Daniel Priestley

Short Blurb: Learn how to get your business oversubscribed in a crowded marketplace to make your business stand โ€ฆ Read more
Buy from Amazon

Part 10 of 32 in the ๐Ÿ“– Oversubscribed book series.

Series Start | Oversubscribed: How To Get People Lining Up To Do Business With You - Day 9 | Oversubscribed: How To Get People Lining Up To Do Business With You - Day 11



Amazon Associates Disclaimer! ๐Ÿ’ฌ
As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book ๐Ÿ“– to review or grab a beer ๐Ÿบ Super duper thanks ๐Ÿ™Œ