This post is part of the 📖 Oversubscribed series.
Today, I am still reading the PRINCIPLE #7: MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE section from PART 1 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we started reading PRINCIPLE #7: MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE.
MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
DATA CREATES LOVE
Data allow us to recommend the right products to each person or suggest some perfectly suited content to their needs.
PEOPLE DON’T SPEND BIG MONEY TO SOLVE SMALL PROBLEMS
Expecting people to take big, bold actions and spend large amounts of money on something trivial isn’t wise. You must create a contrast between what’s happening today and what could materialise.
The problem must become big, bright and clear if you want people to get excited by the solution.
When the problem is clear, the solution must be elegant and complete with captivating attention. There’s no point in showing people a compelling future if you can’t deliver everything needed to achieve it.
Too many businesses sell components for solving a problem or achieving a result rather than packaging up everything needed.
ALL PEOPLE HAVE THEIR OWN SET OF VALUES
If something isn’t linked to our values, there will always be an excuse for why we can’t proceed. If something is in line with our values, there’s no stopping us from making it happen.
Before you can sell an outcome or solution, you must meet people where they are and take them on a journey.
It’s important to start where they are, explore the first few steps without jumping straight to conclusions.
- To become oversubscribed, people need to know that you can solve their important problems in a full and remarkable way. The problem can’t be small, and the solution can’t be less than what’s needed to reach the desired outcome.
That’s it for today. Tomorrow, we will read brand new principle PRINCIPLE #8: NOTHING BEATS BEING POSITIVELY REMARKABLE.
Up to now, we read 7 principles
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
- VALUE IS CREATED IN THE ECOSYSTEM
- MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
Author(s): Daniel Priestley
Part 13 of 30 in the 📖 Oversubscribed book series.