This post is part of the 📖 Oversubscribed series.
Today, I am reading the PRINCIPLE #8: NOTHING BEATS BEING POSITIVELY REMARKABLE section from PART 1 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we finished reading PRINCIPLE #7: MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE.
NOTHING BEATS BEING POSITIVELY REMARKABLE
If people talk about you in a positive way, your marketing budget reduces to zero.
REPLACE YOUR MARKETING BUDGET WITH A REMARKABLE BUDGET
Traditional marketing and advertising are not as important as it once was. What matters most, now and in the future, is having a product that is worth talking about.
When someone asks, “Who should I buy from?” it is your name that should come up. That’s remarkable.
Your businesses must begin investing more money into your products and your customer service and less money into advertising and traditional forms of marketing.
Oversubscribed businesses spend money on their existing customers before they spend money on their prospective ones. It seems counterintuitive – but if you get it right, your existing customers go out and do your marketing for you.
I would go as far as to say you should take at least 50% of your traditional marketing budget and transfer it to the “being remarkable” budget.
THE KEY TO MAKING MONEY MIGHT BE NOT MAKING MONEY
This strategy is called “moving the free‐line.” By giving away something of value that others are trying to make money from, you create a remarkable experience to begin with.
The key idea is to make the first experience people have with you effortlessly uplifting and remarkable.
BUILD A REMARKABLY TRUSTED PERSONAL BRAND
Companies that become oversubscribed build and leverage the personal brands of the people who are inside. Personal brands are remarkable for a few reasons.
First, human brains are pre‐programmed to connect with people. A big brand can spend millions trying to get you to recognise their symbol, but it’s far easier to get people to recognise a face.
If you build a remarkably trusted personal brand, people will naturally recommend you. Second, a personal brand ensures that “you” are in the room when you’re not actually in the room.
That brand is present every time people mention you or discuss what you would do in the circumstances. But for that to happen, people need to know your unique take on things.
Having a remarkably trusted personal brand means that things happen the way you’d want them to happen, even when you aren’t there to make them happen.
What matters is having a product that is worth talking about.
The power of a personal brand adds a boost to everything your business does.
That’s it for today. We finished PART 1 of the book. Tomorrow, we will read PART 2: THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
Up to now, we read 7 principles
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
- VALUE IS CREATED IN THE ECOSYSTEM
- MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
- NOTHING BEATS BEING POSITIVELY REMARKABLE
Author(s): Daniel Priestley
Part 14 of 30 in the 📖 Oversubscribed book series.