This post is part of the 📖 Oversubscribed series.
Today, I am reading brand new chapter THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY section from PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we finished reading PRINCIPLE #8: NOTHING BEATS BEING POSITIVELY REMARKABLE.
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY
It’s time to take the ideas discussed so far and formulate a strategy. We will now organise these principles and philosophies into practical steps to getting your business oversubscribed.
To do this, we need to think about your business differently.
THINKING LIKE A CAMPAIGN‐DRIVEN ENTERPRISE
Some people struggle to get enough customers in any given industry, and others have more than they can handle.
A campaign‐driven enterprise is an identity you’ll need to adapt to become oversubscribed. It’s a strategic mindset that focuses you on running powerful campaigns.
It turns your business into a series of critical moments and important events.
Great companies like Nike, Apple and Virgin, for example – all started and continue to thrive using campaigns.
Every entrepreneur, leader or marketing manager must learn how to encourage tens, hundreds or even thousands of people at one time to engage with their business in a stampede.
A campaign‐driven enterprise clusters its activities into larger chunks. They focus on finding 100 potential clients first before choosing the 20, then deliver an experience to those 20 – and then get 200 more potential clients having learned how to do things better.
That’s it for today. Tomorrow, we will read THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD from the Part 2, of the following section THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
Author(s): Daniel Priestley
Part 15 of 30 in the 📖 Oversubscribed book series.