This post is part of the 📖 Oversubscribed series.
Today, I am still reading THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY section from PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we started reading PART 2: THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD
Most businesses are set up to win and service clients one at a time. They linearly go after clients. This approach is both unsustainable and causes people to grow bored or to burn out.
The first thing a campaign‐driven enterprise does is to plan out the year ahead into three parts strategically.
The author gave great examples for each campaign, and it is not possible to discuss them here. Please consider purchasing this book.
Each week like clockwork, your goal is to generate leads and run sales presentations at a pace that ensures you will achieve a significant portion of your annual revenue goals.
Quarterly: Spotlight campaigns
Each quarter you run a special promotion that puts your business or your products in the spotlight. You align with bigger brands to do something special that gets you noticed.
Annually: The Big message campaigns
Throughout the year, you share interesting content educating and entertaining people with high‐level ideas, big themes and trends far beyond the products and services you transact on. These big‐picture ideas spark conversations, are sharable and position your business as a leader in the industry.
The key is to give people various options to engage with you, learn more and ultimately buy from you.
That’s it for today. Tomorrow, we will read SIX STEPS TO CREATING OVERSUBSCRIBED CAMPAIGNS from the Part 2, of the following section THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
Author(s): Daniel Priestley
Part 16 of 32 in the 📖 Oversubscribed book series.