This post is part of the 📖 Oversubscribed series.
Today, I am reading SIX STEPS TO CREATING OVERSUBSCRIBED CAMPAIGNS section from THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY chapter of PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we finished reading THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD.
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY
SIX STEPS TO CREATING OVERSUBSCRIBED CAMPAIGNS
The next step is to break your campaigns into steps.
Quarterly campaigns happen over different time scales to weekly campaigns, but they both follow these six phases.
PHASE 1: PLANNING
You must know your capacity and who you’re targeting – that is, know the point where you’ll actually be oversubscribed and who will see the most value in that capacity.
Your campaign messages must be clear and coherent, and translated into campaign tools and assets.
You must choose the most effective channels to communicate and the hooks that will most connect to your audience’s desires.
PHASE 2: BUILD‐UP
Share genuine insights that lead people to conclude that they desire to work with you or entertain them sufficiently so that they desire to continue the relationship.
Signal to your market your intentions and collect buying signals from the market in a bid to build demand and supply tension.
PHASE 3: OVERSUBSCRIBED RELEASE
When demand and supply tension is high, you highlight the imbalance of signalled interest compared to limited availability. Then release the product or service and allow select people to buy – ensure that some people miss out even though they were prepared to buy.
PHASE 4: SALES FOLLOW‐THROUGH
Deploy proactive sales activity to follow up with prospects and opportunities and maximise the effectiveness of each campaign.
Keep accurate data, follow up when you said you would and encourage referrals from those who bought.
HASE 5: REMARKABLE DELIVERY
Ensure that the value of what you deliver lives up to the expectations that were created. Surprise and delight your clients above and beyond their expectations, leaving them feeling uplifted.
PHASE 6: CELEBRATE AND INNOVATE
Tell the stories, share the numbers, issue reports, capture the magic moments and spread the word about your campaign’s achievements. Learn the lessons, make changes and refine the process before repeating it.
That’s it for today. Tomorrow, we will read PHASE #1: CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT from the Part 2, of the following section THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
Author(s): Daniel Priestley
Part 17 of 30 in the 📖 Oversubscribed book series.