This post is part of the 📖 Oversubscribed series.
Today, I am reading CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT section from THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY chapter of PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we finished reading SIX STEPS TO CREATING OVERSUBSCRIBED CAMPAIGNS.
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY
CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT
Every business has the capacity to deliver a remarkable product or service.
Knowing your real capacity is powerful. It’s almost impossible to become oversubscribed if you don’t know what your capacity is.
Once you try to exceed that capacity, your standards across the board have to drop, and people don’t get the experience they thought they were going to get.
Let’s take another look at your business’s capacity to deliver.
How many clients can you genuinely serve well?
How many products can you sell?
How many customers can you genuinely make feel uplifted?
IT BEGINS WITH A HAPPY CUSTOMER
I want you to imagine your perfect client. This person is perfect in every way – enjoyable to work with, pay on time, tell their friends about you, and come back wanting more. You enjoy working with them, and they think the world of you.
What is it about the person that makes them so perfect?
So let’s take a look at the problem you solve for people.
High‐value products and services are linked to four underlying drivers:
- Save or make money
- Save time or eliminate wastage
- Bring increased emotional benefits
- Ease pain, suffering or negative emotions
The author discussed various activities like
Activity: Who’s Your Market?
1. Who has the capacity to pay you? 2. What would they highly value from you? 3. What about these people makes you feel drawn to working with them? 4. Who would be an example of an aspirational customer?
Also, we read in detail all the topics below.
CLIENTS VERSUS CUSTOMERS
GETTING A GRIP ON REALITY
THE REAL NUMBER
It’s not feasible or ethical to provide all the details and example discussed in the book. Consider buying the book as this is extremely useful and change the way you do business.
That’s it for today. Tomorrow, we will continue to read PHASE #1: CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT from the Part 2, of the following section THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
Author(s): Daniel Priestley
Part 18 of 32 in the 📖 Oversubscribed book series.