This post is part of the 📖 Oversubscribed series.
Today, I am reading CREATE A CAMPAIGN THEME section from THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY chapter of PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we read CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT.
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY
CREATE A CAMPAIGN THEME
Every campaign needs to have a theme.
It’s common for businesses to talk about seasonal events like Christmas, Valentine’s Day and Easter.
It’s also common to see businesses run campaigns based on price promotions, new product launches or special events.
Oversubscribed businesses more often talk about something bigger than what they do. They talk about their customers’ lifestyle; they talk about philosophy; they talk about a big problem they want to solve or talk about the transformation they want to see in the world.
You must look for the bigger game your business is playing for and beat the drum for it in your campaigns. It’s far more compelling for you and your customers to get involved in a big game than simply focussing on the basic products and services you sell.
It takes courage to stop shouting about your products and start talking about your big ideas, but it’s worth it.
At the very least, talk about the outcomes and benefits you can bring rather than the product itself.
That’s it for today. Tomorrow, we read PHASE #2: BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS from the Part 2, of the following section THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
PART 1: PRINCIPLES (We read & understand 8 principles)
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
- VALUE IS CREATED IN THE ECOSYSTEM
- MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
- NOTHING BEATS BEING POSITIVELY REMARKABLE
Currently, reading 👇
PART 2: TURNING PRINCIPLES INTO STRATEGY
- CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT.
Author(s): Daniel Priestley
Part 20 of 30 in the 📖 Oversubscribed book series.